Case Study: LeSaint Logistics
 Competition is fierce in the logistics industry. Knowing where and how to compete became the mantra. Through extensive market research and SWOT analysis, JMG developed a competitive strategy model that defined the opportunities and markets that afforded the greatest return. Utilizing a segmentation strategy, we leveraged LeSaint’s strengths with the market needs. JMG developed a corporate positioning built on 3PL KNOWHOW, a single point of differentiation. The message was communicated in all mediums. The result, brand and sales acceleration »
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