Case Study: Formax
 Developing a powerful brand starts with a sound strategy. To get there, JMG used their trademarked process Integrated Business Branding(sm). With a highly segmented strategy JMG targeted individual buying influences with a personal message that spoke to their job function and unique set of circumstances. Using multiple mediums, the equation was simple; we spelled out in black and white the benefits Formax® Technology delivered to each of the buying influences. The result, brand acceleration »
Examples
|
